Hoffman, Douglas K <br/><br/>
Services Marketing: Concepts, Strategies, & Cases 

 - 6th ed 
 -  Cengage Learning  2024 
 - xv, 352p 
<br/><br/><label>ISBN: </label>9789360530044 
<br/><br/><label>Dewey Class. No.: </label>5.658  / HOF